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FDA Warning Letter Highlights Disconnect Between Regulator & Biotech Industry

A surprise at this year’s Thanksgiving dinner was that a majority of my friends (who do not work in biopharma) at the dinner table heard about the FDA warning letter issued to 23 & Me, a biotechnology company that offers a direct-to-consumer genome test kit. Almost all of them have used the kit and find […]

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Physician Communication and Patient-centered Care: What Healthcare Provider Organizations Can Do to Improve Internal Communication

In a recent article published on the blog of Harvard Business Review, economist Michael Porter emphasizes that the only solution to improve the health care system in this country is to increase the value of health care, which according to Porter is measured by outcomes achieved for patients relative to the dollar amount spent. While […]

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Seal the Deal: the Defining Role of Public Relations in Health Care Policymaking

As October 1st– the opening date of the Health Insurance Exchanges mandated by ObamaCare–is approaching, health care reform once again attracts a lot of media attention. The policy change is affecting every stakeholder in health care, from government agencies, pharmaceutical companies, physicians, insurance companies, medical device manufactures to hospitals. Some of the effects are imminent […]

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Staying Relevant in the Ever-changing Healthcare World: A Case of Cancer Research

What is so fascinating about today’s business world is that technologies have generated ubiquitous connectivity we have never seen before. The subsequent competition and interdependence among companies across industries have created brand-new business functions and partnerships. Who would think that the rising of technology companies like Google, Facebook and Salesforce would one day lead to […]

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Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves

Yesterday eHealth, the company that owns eHealthInsurance, an online healthcare insurance exchange announced it has singed a deal with the Federal Government to enroll tax-subsidy-eligible residents of 36 states in qualified health insurance plans under the Affordable Care Act (ACA). According to CNBC, in addition to eHealth, the Federal Government has also signed deals with other […]

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