Trending on TFBS

Recent News

The Power of Simplicity in mHealth

“Technology is at its best and the most empowering when it simply disappears.” That is what Jony Ive, Apple’s chief designer said about the new iPhone 5S. Although many may argue whether the technologies used in iPhone 5S are truly the “best” and “most empowering,” Mr. Ive made a good point about the importance of […]

Leave a Comment Continue Reading →

Seal the Deal: the Defining Role of Public Relations in Health Care Policymaking

As October 1st– the opening date of the Health Insurance Exchanges mandated by ObamaCare–is approaching, health care reform once again attracts a lot of media attention. The policy change is affecting every stakeholder in health care, from government agencies, pharmaceutical companies, physicians, insurance companies, medical device manufactures to hospitals. Some of the effects are imminent […]

Leave a Comment Continue Reading →

Staying Relevant in the Ever-changing Healthcare World: A Case of Cancer Research

What is so fascinating about today’s business world is that technologies have generated ubiquitous connectivity we have never seen before. The subsequent competition and interdependence among companies across industries have created brand-new business functions and partnerships. Who would think that the rising of technology companies like Google, Facebook and Salesforce would one day lead to […]

Leave a Comment Continue Reading →

How Online Forums Can Help Patient-Centered Drug Development: Why Should We Treat Patient-generated Online Content Seriously

In the August issue of New England Journal of Medicine (NEJM), Dr. Ethan Basch, an oncologist at Memorial Sloan-Kettering Cancer Center wrote an article titled Toward Patient-Centered Drug Development in Oncology. Dr. Basch pointed out there is a lack of patient perspective in oncology drug development—when asked about symptom information of a treatment by patients, […]

1 Comment Continue Reading →

Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves

Yesterday eHealth, the company that owns eHealthInsurance, an online healthcare insurance exchange announced it has singed a deal with the Federal Government to enroll tax-subsidy-eligible residents of 36 states in qualified health insurance plans under the Affordable Care Act (ACA). According to CNBC, in addition to eHealth, the Federal Government has also signed deals with other […]

1 Comment Continue Reading →