Tag Archives: Big Data

How Online Forums Can Help Patient-Centered Drug Development: Why Should We Treat Patient-generated Online Content Seriously

In the August issue of New England Journal of Medicine (NEJM), Dr. Ethan Basch, an oncologist at Memorial Sloan-Kettering Cancer Center wrote an article titled Toward Patient-Centered Drug Development in Oncology. Dr. Basch pointed out there is a lack of patient perspective in oncology drug development—when asked about symptom information of a treatment by patients, […]

1 Comment Continue Reading →

Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves

Yesterday eHealth, the company that owns eHealthInsurance, an online healthcare insurance exchange announced it has singed a deal with the Federal Government to enroll tax-subsidy-eligible residents of 36 states in qualified health insurance plans under the Affordable Care Act (ACA). According to CNBC, in addition to eHealth, the Federal Government has also signed deals with other […]

1 Comment Continue Reading →

Reading medical journals can actually be fun: how digital and social media transforms medical journal publishing

Last night, when I was searching online for an article published in the Journal of American Medical Association (JAMA), a message popped up on my screen, asking if I would like to install an app called “The JAMA Network Reader” in my Google Chrome browser. Out of curiosity, I downloaded the app and set up an […]

2 Comments Continue Reading →

How we communicate vaccine matters–another case of big data

A study published in the Journal of Infectious Diseases found that the introduction of a vaccine to prevent cervical cancer in 2006 has reduced infections with HPV by more than half among girls and young women. Another recent study published online in PLOS ONE discovered vaccination prevented between 1.1 million and 5 million cases of the flu […]

Leave a Comment Continue Reading →

Big Data and healthcare PR: from volume to value

When Edward Snowden, a former NSA employee told the world about U.S. government’s massive data mining and surveillance, we are reminded again that in today’s world, nobody is immune from effects of data. How we harness the power of data and maximize their positive effects will be an ongoing discussion. In the last few years, […]

3 Comments Continue Reading →