The pharmaceutical industry has been experiencing some fundamental changes–outstanding efficacy and cost-effectiveness is more essential than ever for a drug to gain market access; the traditional one-size-fits-all blockbuster strategy has been increasingly challenged by personalized medicine, and the use of medicine is declining. These changes suggest the pharmaceutical industry needs to transform from “drug maker” to […]
Tag Archives: mobile health

Demonstrating the value of mobile health Through evidence-based initiatives
Earlier this week, the pharma company Boehringer Ingelheim launched a study to evaluate a digital technology enabled self-management solution to potentially improve the health of patients with Type 2 diabetes. The study, called SMART, aims to personalize the disease management for patients via a program delivered through web and smartphone. According to a press release, the […]