Tag Archives: public health

Transforming buzzword to outcome: how social media can help to address the diabetes pandemic

This weekend, “diabetes” is a big buzzword in social media as the 73rd American Diabetes Association Scientific Session is taking place in Chicago. So far, there have been 3,500 tweets reporting on the congress. Of those tweets, a significant portion was generated by patient advocates who often refer to themselves as members of the “Diabetes […]

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How we communicate vaccine matters–another case of big data

A study published in the Journal of Infectious Diseases found that the introduction of a vaccine to prevent cervical cancer in 2006 has reduced infections with HPV by more than half among girls and young women. Another recent study published online in PLOS ONE discovered vaccination prevented between 1.1 million and 5 million cases of the flu […]

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Big Data and healthcare PR: from volume to value

When Edward Snowden, a former NSA employee told the world about U.S. government’s massive data mining and surveillance, we are reminded again that in today’s world, nobody is immune from effects of data. How we harness the power of data and maximize their positive effects will be an ongoing discussion. In the last few years, […]

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Beyond16,000 #ASCO13 tweets: leveraging the use of social media for ASCO and the oncology community

For those who have been actively tweeting during the 2013 American Society of Clinical Oncology (ASCO) Annual Meeting, Twitter may have made their 2013 ASCO experience a little different–researchers who did not know each other quickly started a conversation online, oncologists who missed a session found key data through a simple Twitter search, journalists realized […]

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Social Media and Public Health: Using Facebook to monitor obesity prevalence

In my second year working at Johnson & Johnson as a graduate fellow, I embraced an opportunity to be a member of the company’s newly formed social media team. I explored using digital media technologies and social media programs to directly engage patients and caregivers online. These explorations revealed to me how digital and social […]

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