Tag Archives: social media

Beyond16,000 #ASCO13 tweets: leveraging the use of social media for ASCO and the oncology community

For those who have been actively tweeting during the 2013 American Society of Clinical Oncology (ASCO) Annual Meeting, Twitter may have made their 2013 ASCO experience a little different–researchers who did not know each other quickly started a conversation online, oncologists who missed a session found key data through a simple Twitter search, journalists realized […]

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Social Media and Public Health: Using Facebook to monitor obesity prevalence

In my second year working at Johnson & Johnson as a graduate fellow, I embraced an opportunity to be a member of the company’s newly formed social media team. I explored using digital media technologies and social media programs to directly engage patients and caregivers online. These explorations revealed to me how digital and social […]

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Twitter: A Social Soundtrack for Medical Meetings

Twitter has changed a lot of things in healthcare. One of them is communication at medical meetings. Yesterday, the embargo of abstracts to be presented at this year’s American Society of Clinical Oncology (ASCO) Congress was lifted at 6pm, creating a big wave of conversations on Twitter. Oncology is one of the most active and […]

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Why is “Social Media Residency” essential for tomorrow’s physicians

Should doctors undergo a formal social media training program? The answer from Mayo Clinic is “yes.” The healthcare system’s social media training program “Social Media Residency” for the first time will be offered at another hospital. The program will be held at Lenox Hill Hospital in New York City this June. Although there have been […]

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A Disaster in the Digital Age

The news that a bomb went off at the Boston Marathon broke out on Twitter a few minutes after the tragedy. Working in public relations, an industry that directly deals with media, I heard the news from a coworker of mine who saw probably one of the earliest tweets. Inevitably, media and many of us […]

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